Day Job Killer – Review

Day Job Killer (DJK) was released earlier this month. Chances are you’ve already seen promotions for it and, assuming it appealed, have probably already purchased. Just in case it passed you by, this is my review:

This is an affiliate marketing book but not like one you’ve come across previously. It is not, in my opinion, suitable for newcomers.

Who Is It For?

You’ve probably been online a while, have some knowledge of affiliate marketing and pay per click advertising. Quite possibly, you’ve even made some sales but know that you could be doing more.

It contains some really sound advice with lots of subtle (and some not so subtle!) techniques that anyone can implement to increase their chance of success as an affiliate when using pay per click.

Usually, I try and ‘cover all bases’ when building AdWords campaigns and in DJK I’ve had my eyes opened to focusing on specific words and techniques that should be employed.

I have also tended to go for larger commission payouts (think $40+) and tended to ‘poo poo’ what I perceived as waste of time small percentage payouts on typical online purchases. No longer!

This book is light on pages (69) but strong on specifics. Hopefully you prefer this than the waffle some authors use to pad out books.

You will probably want to read some of the techniques at least a couple of times before implementing. The other phrase that I’ve seen banded about with regards DJK is that some of the techniques are ‘dirty’. I think this is for dramatic effect personally and much prefer the word ‘tactical’. Chapters such as ‘The Leveller’, ‘Campaign Nuking’ and ‘The UnderCutter’ only serve this ‘dark’ feel.

Don’t Buy If:

- You already own a really good book about Google AdWords, e.g. Marshall or Goodman, and either haven’t read or have read but haven’t implemented.

- If you’re still getting to grips with the basics of affiliate marketing, i.e. concepts, networks, programs etc., Have a look around Affiliates World, do a search online or invest in a general getting started guide. In short, this book is NOT an introduction to affiliate marketing.

- you’re anti the whole concept of paying for clicks. Using AdWords is core to the concepts covered.

- you have no experience of using Google AdWords. Learn the ropes first! Google AdWords guide.

So, with that said, could I recommend it? Yes, subject to my comments above. It’s refreshing to read a book that ‘cuts to the chase’ and has specific steps that you can actually go ahead and implement. There are a number of ideas within the book and I certainly wouldn’t suggest trying all at first but I believe that understanding and implementing just one (suggest ‘Direct Linking ‘X’) should alone reward you handsomely.

Day Job Killer

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day job killer

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