The Death of Adsense? Not Quite…
A couple of weeks ago when I ‘confessed’ in my blog that Google had closed my Adsense account? Adsense Account Suspended.
Well, although there’s been no trial, I’ve been found guilty and Google won’t even respond to my emails. Nice.
So, although this is supposition, a friend emailed me a link to an article citing possible reasons why there are a lot of people suffering the same fate. It transpires that having your ‘Adsense pages’ shown in traffic exchanges, e.g. Clicks4U, is grounds for termination. I’ve since read another, similar, article elsewhere (on a traffic exchange, ironically).
To this charge I would have to plead guilty as I do make use of traffic exchanges but clearly hadn’t read the Ts & Cs fully (who does?)
No matter. My income from Adsense had been progressively diminishing over the past year or so from a peak of around $1200 per month to a paltry $160 in my final month.
Why was this? Google made a change to AdWords last year that allowed advertisers to set a different rate (as low as 0.5c) for their ads appearing on the content network. Quite simply, the revenue isn’t there any longer.
Now, a guy called Scott Boulch has taken this a step further and declared ‘The Death of Adsense‘. He’s produced an 18 page report that outlines why this is so.
I suspect his claims of the program ‘dying’ are a little premature but it makes interesting reading never-the-less whether you’re an existing Adsense publisher or not.
Comment by phil
Scott’s “The Death of Adsense” really did hit a nerve in the Internet Marketing world. The concepts that followed in “Life After Adsense” were equally interesting. And now he has released an equally provocative ebook entitled “The Autopsy.” Will you be checking out this new concept. I wonder if it works?
Comment by Adrian
The Autopsy is a good follow up report. The message isn’t new: build a list, but the approach certainly is. Free report, viral marketing and affiliate program all wrapped up to generate thousands of targeted subscribers.
In this day and age of ‘Do Evil’ search engines who regularly kill off online businesses with the ‘flick of a switch’, building your own assets is vital.