Microsoft AdLab - Market Research Tools

You may already have seen Google Trends:

http://www.google.com/trends

If you haven’t… you should! It’s amazing what you can discover.

Now Microsoft are fighting back with a bunch of free and useful market research tools in their new adCenter Labs:

http://adlab.msn.com/demo.aspx

Don’t bother using with Firefox. Internet Explorer only I’m afraid.

Summary of the tools available:

Context Based Acronym Resolution Expand acronyms based on related search keywords.

Keyword Group Detection Find a set of similar or related words.

Keyword Mutation Detection Find misspellings.

Search Funnel Analyse user search sequences.

Search Results Clustering Cluster search results into semantically related groups in real time.

Search Volume Seasonality Forecast Predict seasonal patterns of search queries.

Demographic Prediction Predict a user’s demographic information such as age and gender based on past behaviours.

There are more tools coming on stream so bookmark it and check back often. For affiliates and Internet marketers, research is key and Microsoft have just given a great big dollop of help with the AdLab!

Enjoy…