Google AdWords Books

Although using AdWords is straight-forward, if you plan on using it to it's full potential, I would strongly suggest you invest in your business by buying one or two good books on Google's Pay per Click system.

There are many books on the subject... some good, some bad. All of those shown below are terrific! Do you need to buy all of them? Absolutely not! If you have an eye on combining this with Affiliate Marketing then I would go for Greg Heslin's '123'.

If, however, you want to get into a lot more detail about subjects such as testing and refinement then select Andrew Goodman or Perry Marshall's books.

Perry Marshall

Perry Marshall is a master when it comes to using AdWords. His guidance will undoubtedly save you an enormous amount of time and money and could well be the difference between success or failure. 

Perry's Definitive Guide to Google AdWords was recently updated and now extends to 168 pages of quality information. It's perfect for both newcomers and those people who have set-up some campaigns already but appreciate that investing in training will pay them back many times over.

Greg Heslin

When Greg Heslin released his Google AdWords 123 I was a bit sceptical at first about buying another book on the subject; however, I was really pleased that I did as Greg has had a great deal of success combining Affiliate Marketing with AdWords and in 120 pages of straight-forward advice.

He takes you from the very beginning of identifying the best products to sell, where to get them and how to set-up your campaign. If you're looking to make money via Affiliate Marketing, then this should be number 1 on your list:

Andrew Goodman

Along with Perry Marshall, I would have to say that Andrew Goodman has provided me the knowledge to use AdWords confidently and to ensure that my campaigns are successful.

Andrew's Winning Results was the second book in my collection and the one that really put into place the system I now follow to ensure my marketing is effective.

The updated version has over 150 pages with easy-to-follow sections taking you from the very beginning of researching a campaign right through to advanced techniques to ensure you maximise your return on investment. One of the most important aspects of the updated version is the section that covers the new quality score that Google applies to its advertisers. Understand this and you could save a small fortune!

Hard Copy AdWords Books

Ultimate Guide to Google AdWords

Clearly, you don't need to read a book to set up a campaign. My AdWords guide will give you the basic guidance you need to get started and the AdWords site itself provides lots of useful help. However, if you plan on making this a major part of your marketing strategy, I would strongly recommend you invest in yourself and get some short-cuts to success.

More Books

 Google AdWords Software