Google AdWords Books

Although using Google's PPC system, AdWords,  is straight-forward, if you plan on using it to it's full potential, I would strongly suggest you invest in one or two good AdWords books.

Do you need to buy all the books out there? Absolutely not! Just take one good book, read it and then put it into practice. AdWords isn't difficult but you'll need a process to get started effectively.

If, however, you want to get into a lot more detail about subjects such as testing and refinement then select Andrew Goodman or Perry Marshall's books.

Perry Marshall

Perry Marshall is a master when it comes to using AdWords. His guidance will undoubtedly save you an enormous amount of time and money and could well be the difference between success or failure. NEW VERSION FOR 2010: 

Perry Marshall's Definitive Guide to Google AdWords was recently updated and now extends to 168 pages of quality information. It's perfect for both newcomers and those people who have set-up some campaigns already but appreciate that investing in training will pay them back many times over.

Andrew Goodman

Along with Perry Marshall, I would have to say that Andrew Goodman has provided me the knowledge to use AdWords confidently and to ensure that my campaigns are successful.

Andrew's Winning Results was the second book in my collection and the one that really put into place the system I now follow to ensure my marketing is effective.

The updated version has over 150 pages with easy-to-follow sections taking you from the very beginning of researching a campaign right through to advanced techniques to ensure you maximise your return on investment. One of the most important aspects of the updated version is the section that covers the new quality score that Google applies to its advertisers. Understand this and you could save a small fortune!

Clearly, you don't need to read a book to set up a campaign. My AdWords guide will give you the basic guidance you need to get started and the AdWords site itself provides lots of useful help. However, if you plan on making this a major part of your marketing strategy, I would strongly recommend you invest in yourself and get some short-cuts to success.

Google AdWords Software