Affiliates World - Affiliate Marketing Guide
 

Internet Marketing

As with any business, you need to decide how you are going to market or promote your services or program, and what your budget is. Affiliate marketing is no different and there are many free ways to generate traffic to your site but for these to be effective, you need to invest time.

Don't overstretch yourself, work out what your market is and experiment with the many different methods.

Make sure you develop a strategy that you feel comfortable with in terms of budget and a realistic estimate of time you can invest.

Internet marketing Strategy

To promote your web site is always going to be 'work in progress'. The good news is that there are a range of promotion techniques and services you can utilise to make the job a little bit easier.

Slow down, develop a plan and work at it steadily. If you want to know what works, follow great examples! Who's successful in your industry? Who has consistent top 10 positions in the major search engines for your chosen keywords? What do they do?

Treat your web site like a business and write a plan to ensure your success. Use to plan when developing your own strategy:

You need to know what it is you're going to market

Be passionate about it
Choose an area of interest to you
Is there an ONLINE market for your product or service?


Build an effective web site

Get you own domain
Get a reputable web host
Either build in-house (learn HTML) or out-source
Plan your site design - stickies and paper still work fine!


Set-up an automated sales system

Make sure your web host has a secure server
Source a reputable online payment processor.
Get eCommerce software (check the forums for what's best)


Make sure you collect email addresses

Use an autoresponder service.
Develop a newsletter
Keep in touch!
Don't send SPAM


Automate Your Business

Use affiliate software to automate as many of your processes as you can


Drive targeted traffic to your site

Develop a linking strategy
Submit to classified ads

Submit to search engines



Test and Track

Be prepared to change advertising
Try text and graphic combinations
Use a tracking system


Follow Up

Join Affiliate Programs
Up-sell to your customers
Do Joint Ventures
Set-up your own Affiliate Program


Determine if your business is ready

Choose the right software and network partners, if applicable Recruit affiliates
Train your team


“When there’s so much going on in the internet marketing world it’s hard to ‘keep up’ with it all. Thanks to your e-mails I can keep my finger on the pulse without having to sift through all of the junk out there. Thanks Adrian.”
Vince
Spain


More Internet Marketing Topics:

  • Opt In Email Marketing
    Email Marketing is one of the most cost effective ways of communicating with your customers or opt in list subscribers. Clearly, we've all been affected by SPAM...
  • Search Engine Marketing
    Search Engine Marketing Search Engine Marketing is by far and away the most cost effective way to get large volumes of search traffic to your site. However, it takes time and knowledge your site in...
  • Reciprocal Linking Advice and Software
    Reciprocal linking is still a valid method of internet marketing if used correctly. Read this common sense advice and read my review of reciprocal linking software and scripts, including Arelis
  • Google AdWords Advice Guide
    Google AdWords advice for anyone wishing to set up a PPC marketing campaign with Google. AdWords is a great marketing platform but getting it wrong can put a serious dent in your budget