Internet Marketing
As with any business, you need to decide how you are going to market or promote your services or program, and
what your budget is. Affiliate marketing is no different and there are many free ways to generate traffic to your
site but for these to be effective, you need to invest time.
Don't overstretch yourself, work out what your market is and experiment with the many different methods.
Make sure you develop a strategy that you feel comfortable with in terms of budget and a realistic estimate of
time you can invest.
Internet marketing Strategy
To promote your web site is always going to be 'work in progress'. The good news is that there are a range of
promotion techniques and services you can utilise to make the job a little bit easier.
Slow down, develop a plan and work at it steadily. If you want to know what works, follow great
examples! Who's successful in your industry? Who has consistent top 10 positions in the major search engines for
your chosen keywords? What do they do?
Treat your web site like a business and write a plan to ensure your success. Use to plan when developing your
own strategy:
You need to know what it is you're going to market
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Be passionate about it |
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Choose an area of interest to
you |
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Is there an ONLINE market for your
product or service? |
Build an effective web site
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Get you own domain |
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Get a reputable web host |
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Either build in-house (learn HTML)
or out-source |
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Plan your site design - stickies
and paper still work fine! |
Set-up an automated sales system
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Make sure your web host has a
secure server |
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Source a reputable online payment
processor. |
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Get eCommerce software (check the
forums for what's best) |
Make sure you collect email addresses
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Use an autoresponder service. |
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Develop a newsletter |
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Keep in touch! |
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Don't send SPAM |
Automate Your Business
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Use affiliate software to automate
as many of your processes as you can |
Drive targeted traffic to your site
Test and Track
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Be prepared to change
advertising |
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Try text and graphic
combinations |
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Use a tracking system |
Follow Up
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Join Affiliate Programs |
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Up-sell to your customers |
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Do Joint Ventures |
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Set-up your own Affiliate
Program |
Determine if your business is ready
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Choose the right software and
network partners, if applicable Recruit affiliates |
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Train your team |
| “When there’s so much going on in the internet marketing world it’s hard to ‘keep up’
with it all. Thanks to your e-mails I can keep my finger on the pulse without having to sift
through all of the junk out there. Thanks Adrian.” |
Vince
Spain |
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